What do you do at Become?
I am the Interim Director of Policy, Communications and Campaigns at Become until Feb 2022 when the permanent Director will come into post.
Can you say a bit about your past experience and qualifications?
I’ve worked in marketing communications for over 20 years, delivering creative and media campaigns, influencing public policy and campaigning to build brand profile, generate income and drive engagement for charities and commercial organisations. Before joining Become, I was interim Director of Engagement (and previously Head of Policy and Communications) at London Youth, a pan-London youth work charity representing over 600 youth organisations in London. I’ve been a trustee at Haringey Giving since 2019, a place based giving scheme which fundraises in order to give grants to community organisations working across the borough.
What do you like about working at Become?
It’s a charity dedicated to supporting young people in care/care leavers who are too often overlooked by policy makers. With the Care Review ongoing, it’s an opportunity to help change that, raise awareness of the issues and barriers and push for system change. I really like Become’s commitment to making the voices of young people experiencing the care system heard in a safe and authentic way.
What drives you?
Helping to create a more level playing field for all young people, especially now. I love a challenge and working with teams who want to deliver great work. I like Anthony Burrill’s slogan “Work hard and be nice to people” – simple yet true.
What do you enjoy doing when you are not working?
Travelling (more so in England these days for obvious reasons). Reading (for as long as I can stay awake at night). Dynamic pilates in a 38 degrees studio is my latest craze (it has sorted my back out), along with taking up tennis again after a 15 year break (it’s not pretty). I’ve got three kids and two miniature daschund puppies so family life is pretty busy most of the time!